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L-Soft, which was incorporated in , offers email list and opt-in email marketing software and outsourcing services for managing email newsletters, discussion groups and marketing campaigns. All other trademarks, both marked and unmarked, are the property of their respective owners. Customer List Case Studies Testimonials. News Center. Subscription Center. User Forums. RSS Feeds. Social Media. AWeber was one of the original email marketing automation solutions and creates highly targeted campaigns with little effort on your part.

AWeber is packed with professional templates based on different themes and the quality is particularly good compared to the competition. For instance you can setup a Welcome Campaign for new subscribers and then trigger Educational and Sales Campaigns afterwards depending on the response and actions of your contacts.

The way AWeber handles this is extremely easy — you simply drag and drop actions and order them in the priority you want them to happen.

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You can try a 30 day free trial of AWeber to judge for yourself. In fact there are over FreshMail templates all with tasteful designs and the ability to customize them exactly how you want with the FreshMail designer or you can import your own HTML designs. FreshMail features a few nice unique features such as the ability to organize promotions via barcodes that users can use in retail stores making it an ideal email marketing software for retailers and shops. The analytics allow you to track the activities, clicks and actions of your campaigns easily.

There are plenty of FreshMail video tutorials to help you get started and detailed How To guides if you get stuck. There are no advanced features such as detailed reporting, automated marketing and mobile app access that you expect in most email marketing platforms. No credit card or contract is required to use the free version of FreshMail.

The main thing we like is that ActiveCampaign makes it extremely easy to create attractive email marketing campaigns that actually work. ActiveCampaign is built around the idea of Marketing Automation which means that it triggers personalized emails to potential leads based on certain actions they make without you having to do anything. The email editor in ActiveCampaign is an easy to use WYSIWYG editor that allows you to drag and drop text and images and customize things like fonts, titles and colors.

There are many themed templates to speed things up and all are optimized for mobile devices too. ActiveCampaign also includes its own Sales and CRM system to help bring everything together and manage everything under one app.

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For that you get unlimited sending, email marketing, newsletter sending and marketing automation for up to 3 users. You can find full details of Active Campaign pricing here. You can try Active Campaign for free no credit card required to judge for yourself. The email designer is an easy to use drag and drop editor although templates are very limited in SendinBlue.

You can however use your own HTML code to create customized templates instead. A useful touch in SendinBlue is the ability to preview mails before you send them and specify the date that you want them sent on. In fact the email marketing automation features are very limited compared to the other software featured here. Response Wise is a relative newcomer to email marketing but a very good starting point for newcomers.

Response Wise allows you to customize the default HTML mailout templates, survey builders and landing pages to help setup effective conversion pages. You can automate pretty much everything and even perform Split Testing to figure out which emails are most effective with your customers. The user guides are a bit limited — the video tutorials on the site are still missing but there are basic step-by-step guides to help you instead. There are also other plans for up to 10, and up to 25, subscribers for big businesses.

Direct Mail is easy to use, free for up to 50 mails per month and has flexible pricing plans beyond that.


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The templates are easy to customize although you can only modify things like the amount of columns, titles, text and tables you want to insert. Adding images is simply a case of dragging and dropping them into the interface and they are automatically optimized for Retina displays. Particularly useful in Direct Mail is the Email Preview feature which allows you to design test how your newsletter will look in 30 different email clients depending on the email account your customers are receiving in such as Gmail, Hotmail, Outlook, Thunderbird etc. The tracking tools in Direct Mail are useful and succinct, providing a clear overview of the opened and unopened rate with the top 5 most clicked links clearly visible.

Reports can also be delivered to your iPhone via a free app called Stamps for Direct Mail. The Direct Mail software itself is free from the Mac app store but if you need to send more than 50 mails per month, you can upgrade your quota by paying in-app. You can buy an unlimited or pay-as-you-go subscription. Direct Mail is perfect for those that want a dedicated Mac email marketing application although it lacks the power and marketing automation features of the top products.

MaxBulk Mailer is suitable for a range of marketing tasks from simply sending press releases and newsletters to price lists and sales promotions.

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It also allows you to attach files and images to your mailouts. The only slightly technical part is setting-up email configurations but you can do this using Gmail quite easily using these mail configuration instructions.

As the name suggests, Autopilot is all about automating as much of your email marketing campaigns as possible. Autopilot helps you create highly personalized emails, SMS texts and even in-app messages which should in turn return better conversion rates and reader loyalty. Autopilot uses sophisticated tracking and organizes your clients including such things as Smart Segments to group users of similar values or demographic. Autopilot is a very well-organized email marketing software and certainly gives you a high degree of control over automated marketing and capturing new contacts.

If you want to focus on pure email marketing automation, Autopilot is a powerful, easy to use option but it lacks the comprehensive tools of the top picks. All marketing material is branded for your business and the OutBoundEngine team can produce material in just a few days after receiving logos and other assets from you. This makes OutBoundEngine very different from other email marketing software and is obviously reflected in the significantly higher price compared to other options.

What's the best email app for the Mac? - 9to5Mac

One other nice thing we like about OutBoundEngine is that it allows you to setup and track your own referral program so that users and customers are encouraged to spread the word about your services. You can easily drag and drop images and text into emails although and there are many attractive templates to get you started.

There are automated features such as automatic follow-up emails, autoresponders and clear reporting tools. Vertical Response is also integrated with social media such as Twitter and Facebook and can track those that have interacted with your mailouts. Vertical Response produces professional results with very little know-how and has a buzzing online community of users to help you in case of problems. Vertical Response is free for up to contacts and emails per month but there are also pay as you go and monthly payment plans. Sendblaster is a very popular bulk email software for Windows although you can only run it on Mac using Parallels.

Parallels allows you to run Windows on a Mac and therefore install Sendblaster as if you were using a PC. Sendblaster is available both in Free and Pro edition. If there are other Windows applications that you miss on your Mac such as Microsoft Project and Microsoft Visio , installing Windows on your Mac to use Sendblaster is a good investment as you can then install any PC software on your Mac.

MailChimp is one of the most popular online email marketing solutions out there and the interface features a very nice Mac aesthetic. MailChimp is a popular starting point for those getting started in email marketing because it allows a very generous 12, email or subscriber limit for free. MailChimp can even recommend the optimum time for sending out mails based on your subscriber behavior and target other subscribers that may be interested in your content. You can find full details on MailChimp pricing here. Overall, MailChimp is a very accomplished e-marketing tool suitable for a wide range of abilities and needs.

Everything is stored on your Mac and you can extend the functionality of PhpList with different add-ons and templates.

macOS: How to create a mailing list for mass email

One thing that Mac users lack when it comes to email marketing is the wide variety of templates that are available on Windows. However, MailChimp does allow Mac users to design their own templates via Mail Designer for Mac formerly known as Mail Designer which allows you to create professional looking templates without needing any knowledge of HTML.